> For the complete documentation index, see [llms.txt](https://docs.cros.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cros.world/decentralized-ad-infrastructure/blockchain-for-advertising.md). # Blockchain for Advertising Cros is designing blockchain for digital advertising which will capture the following: * Ad impressions, type of interaction on the ad, online bids, auctions for allocation of inventory * Ad budget spent and the conversion rate * Location of the ad-assets, proof of ad-interaction * Settlement of ad-revenue Having all this on chain lets advertisers and other participants to audit and proactively trace each ad-impression to consumer or to an advertising campaign. Tokenization of the ad-assets and ad-creatives also empowers network participants like creators to unleash their creative, launching novel ways of brand promotion (say 20-sec clip which is a game & a brand promotion mixed together) thereby creating immersive and engaging experiences for consumers. Similarly, the tokenization of attention and consensual data sharing brings value to consumers. Cros further provides a programmatic interface for online bidding and ad-serving thereby allowing traditional demand-side and supply-side platforms to integrate with the blockchain based advertising infrastructure. As the network effects take hold, new revenue models can be visualized based on this model. For example, advertisers can provide incentives to publishers based on outcomes or customer actions, leading to definite revenue for the advertiser. Due to the presence of fewer intermediaries, parties can work out a mutually beneficial revenue sharing model to replace the current models. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.cros.world/decentralized-ad-infrastructure/blockchain-for-advertising.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.