Cros Whitepaper
  • © Cros
    • Cros Advertising Ecosystem
    • Platform Fees
    • Glossary of Terms
  • Advertising Ecosystem Today
    • Publishing
    • Advertising
  • Decentralized Ad Infrastructure
    • Our approach
    • Blockchain for Advertising
    • Capabilities Map
  • Tokenization of Ad Assets
    • Ad Asset NFT
    • Brand NFTs
  • Ad Platform
    • Design
    • Ads Manager
    • Bidding and Auction Layer
    • Ad Serve Layer
  • AI Features
  • SDK & APIs
    • Game SDK
    • Open APIs
  • Layer2 Chain
  • Tech Roadmap
    • Modularity and Composability
    • Interoperability
  • $CROS Token
    • Tokenomics
    • Token Utility
    • Token Validation and Staking
  • Cros Governance
    • Governing Body
    • Cros Governance Council
    • Governance Topics
    • Cros Governance Roadmap
  • Product Roadmap
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Tokenization of Ad Assets

There are physical and non-physical assets like advertisement creatives, ad assets which are part of the advertising value chain. Digitizing such tangible and non-tangible assets and transforming them into tokens is one of the key design principles for Cros while building the decentralized ad infrastructure.

The tokenization, along with underlying crypto economic design, will help with the liquidity, makes the trade & exchange of such assts streamlined and transparent while letting the creators, publishers and other participants define the market prices & transaction costs of such asset exchange.

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Last updated 1 year ago