# Tokenization of Ad Assets There are physical and non-physical assets like advertisement creatives, ad assets which are part of the advertising value chain. Digitizing such tangible and non-tangible assets and transforming them into tokens is one of the key design principles for Cros while building the decentralized ad infrastructure. The tokenization, along with underlying crypto economic design, will help with the liquidity, makes the trade & exchange of such assts streamlined and transparent while letting the creators, publishers and other participants define the market prices & transaction costs of such asset exchange. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.cros.world/tokenization-of-ad-assets.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.