> For the complete documentation index, see [llms.txt](https://docs.cros.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cros.world/tokenization-of-ad-assets.md).

# Tokenization of Ad Assets

There are physical and non-physical assets like advertisement creatives, ad assets which are part of the advertising value chain. Digitizing such tangible and non-tangible assets and transforming them into tokens is one of the key design principles for Cros while building the decentralized ad infrastructure.

The tokenization, along with underlying crypto economic design, will help with the liquidity, makes the trade & exchange of such assts streamlined and transparent while letting the creators, publishers and other participants define the market prices & transaction costs of such asset exchange.


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