> For the complete documentation index, see [llms.txt](https://docs.cros.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cros.world/readme/glossary-of-terms.md). # Glossary of Terms | Term | Meaning | | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Advertiser | A company that is in the business of selling goods and services under its brand and would like to display its ads on the digital real estate made available by publishers. The advertisers themselves might have a digital presence and can target to attract virtual attendees to its pavilion/shop in the Metaverse “A” where they can either buy virtual goods or collect coupons/offers to buy goods from physical stores. | | Publisher, Game Developer | A Company or an individual who owns certain game or game-platform and is interested in embedding in-game advertisements or brand promotions. | | Creator | A Company or an individual who is contributing to the creation of composable Cros Ad Asset NFT which can be embedded within games. These can also be traded for the use of game publishers and developers | | Ad Manager | Ad Manager is a SaaS application that Advertisers or Publishers use to signup and start using Ad Platform capabilities. | | Ad Asset NFT | Ad Assets are gaming digital assets where the Advertiser Ads are hosted. Publishers & Crypto enthusiasts can purchase them from the in-house and external marketplaces. The Ad Asset NFTs will be opened for trading and renting eventually. | | $CROS Token | Cros Network & Governance Token, $CROS has a limited supply with the utility of governance and staking. | --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.cros.world/readme/glossary-of-terms.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.