Cros Whitepaper
  • © Cros
    • Cros Advertising Ecosystem
    • Platform Fees
    • Glossary of Terms
  • Advertising Ecosystem Today
    • Publishing
    • Advertising
  • Decentralized Ad Infrastructure
    • Our approach
    • Blockchain for Advertising
    • Capabilities Map
  • Tokenization of Ad Assets
    • Ad Asset NFT
    • Brand NFTs
  • Ad Platform
    • Design
    • Ads Manager
    • Bidding and Auction Layer
    • Ad Serve Layer
  • AI Features
  • SDK & APIs
    • Game SDK
    • Open APIs
  • Layer2 Chain
  • Tech Roadmap
    • Modularity and Composability
    • Interoperability
  • $CROS Token
    • Tokenomics
    • Token Utility
    • Token Validation and Staking
  • Cros Governance
    • Governing Body
    • Cros Governance Council
    • Governance Topics
    • Cros Governance Roadmap
  • Product Roadmap
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  1. Tokenization of Ad Assets

Ad Asset NFT

Whatever campaigns advertisers create, they wish to display it within a game or a property in a virtual world. If there's no ad asset, brand advertisements cannot be displayed to targeted audiences.

To make a variety of ad assets available for publishers so that they can choose as per their space and appearance, Cros provided a platform for creators to develop these ad asset NFTs. Publishers can either purchase user generated NFTs or take it on lease for required time and embed them into the games to run the ads of advertisers and earn money against the impressions.

Ad asset NFTs are not necessarily traded between creators and publishers, but any other user interested in passive income can purchase from creators and then either sell or rent it to publishers.

  • If the token owner is publishing a game, he/she can deploy the ad-asset and earn income from the displayed ads.

  • The token owner can also lease out her Ad Asset NFT to other game publishers and earn a portion of the income from the displayed ads.

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Last updated 1 year ago